Fundraising Campaign
The fundraising arm of UPMC Children's Hospital needed a strong campaign to encourage donations. After a brainstorming session with the client, we presented several concepts which were eventually shared with focus groups.
TV Production
Final TV
The chosen concept was titled "At this moment" and centered around snapshots capturing moments in time when a child's life changes. Real patients were featured for print, digital, social and TV executions.
The client also purchased polariod cameras to bring the "moment" concept to life for internal executions.
