Organ Donation Campaign
The Citrone Foundation started "Play It Foward" as a way to increase organ donation in Pittsburgh. I created a marketing campaign using local sports figures, patients and leading members in transplantation work.
The campaign featured a media brochure, print, outdoor, transit signage and social graphics. Through campaign events and a comprehensive media blitz, we told the entire city about the cause.
Campaign Photoshoot
Fundraising Event
